top of page

CV

Professional Summary

I am a seasoned digital marketer with over four years of experience specializing in paid digital advertising. My expertise lies in optimizing campaigns across various platforms such as Google Ads, Facebook Ads, and programmatic advertising to achieve maximum results. I have a strong background in lead generation and conversion-based campaigns, and I thrive on setting up, managing, and analyzing the performance of marketing initiatives. Passionate about leveraging data-driven strategies, I collaborate effectively with cross-functional teams to meet and exceed KPIs.

 

You can download a copy of my resume by clicking the button below. 

Skills

Marketing Strategy  Writing     Campaign Management    Branding 
Social Media    Google Ads    Fundraising    Paid Media

Photoshop Facebook Ads Lead Generation Conversions Pinterest Ads Paid Social Project Management Client Facing

Work Experience

2021-2024

Paid Social Media Campaign Manager at American Standard

​

  • •Responsible for managing Lead Generation paid social campaigns for Lixil Home Services
    •Create and manage Facebook lead generation campaigns for the department
    •Develop foundation for geo-focuses lead generation campaigns
    •Building out and insourcing digital media buying capability and improve marketing cost
    •Developing multi-channel attribution framework to better understand customer touchpoints and marketing efficiency across channels
    •Creating monthly testing plan for Facebook campaigns
    •Developing integrated social campaign attribution management reporting
    •Working with graphics team to create new creative for campaigns
    •Sourcing new performance marketing partners

2017-2021

Digital Advertising Account Manager at Iluma Agency

​

  • Setting up digital advertising campaigns for the agency's different clients. This includes Facebook campaigns, Call Tracking through Mongoose, Landing Pages through Unbounce, Programmatic campaigns using Simpli.fi and Google Adwords search/display campaigns.

  • Monitoring 300+ Facebook campaigns optimizing each one for maximum performance. These include lead generating, conversions, event response, remarketing, and likes campaigns.

  • Tracking effectiveness of local digital advertising campaigns for franchises in the United States, Spain, Singapore, Kuwait, and United Arab Emirates.

  • Managed reporting of campaigns across all channels using Excel. 

2015-2017

Marketing Assistant at Safari Ltd.

  • ​Responsible for all of the company’s social media channels including Facebook, Twitter, Instagram, YouTube, Pinterest, Wordpress and Linkedin.

  • Creating content for all social media platforms while maintaining a consistent company voice through written and digital content.

  • Created monthly e-mail newsletters and managed email lists through Mailchimp.

  • Managed advertising campaigns to sell products on Facebook, Pinterest and Google. Later presented results to management.

Education

2011-2013

Associate in Arts Degree from Miami Dade College

General course studies

2013-2015

Bachelor of Science Degree from Florida International University

Digital Media Studies Major and Minor in Social Media and e-Marketing Analytics.

Interests

You can often find me reading or playing video games. I also love traveling to places I haven't been to yet. You can find some pictures I took and edited below from my trip to Japan and South Korea.

bottom of page